Law Is Not Ready For Amazon. Is Amazon Ready For Law?

Will Amazon Enter The Legal Industry? Spoiler alert: it already has. Amazon has quietly dipped its toe into the legal pond. Bob Ambrogi reported in October 2019 on Amazon’s launch of IP Accelerator. The initiative is a curated network of IP law firms that provide trademark registration services at pre-negotiated rates. The website touts that “IP Accelerator helps businesses more quickly obtain intellectual property (IP) rights and brand protection in Amazon’s stores.” It targets small- and mid-sized businesses (SME’s)—an enormous, underserved market segment, making it easier and more cost-effective for them to protect their ideas.

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